Sayantani Mukherjee
Work

Case studies

Three projects from Amura Health, each starting from an assumption about people that the research did not support, followed by projects from Urban Company and Tata Elxsi.

Case studies at Amura Health

  1. 01User research and service design

    The behavioral audit

    Clients were dropping out of a chronic care program and it looked random. I audited 80 high friction clients, found six psychographic mindsets underneath the drop offs and gave care teams a way to see risk coming before it escalated.

    RoleService Designer and User Researcher, solo

    Outcome

    Share of each client cohort over three months, in the three audited care teams. Comparable cohorts, not the same clients.

    Read case study 01
  2. 02Service design

    From conversion to commitment

    Onboarding was built to convert, not to check whether a client was ready for the effort the program asks. I audited why the wrong clients were drawn in and moved the gate from can you pay to are you ready.

    RoleService Designer, solo

    Outcome

    Success rate of the two hardest to serve mindsets. Their combined share of clients fell from 52.9% to 38.0% over the same months.

    Read case study 02
  3. 03UX research and information architecture

    A visual could not fix the panel

    I was asked to add a visual to a clinical summary panel. Field research showed the care team had stopped opening the panel, so I rebuilt what it shows around what health coaches and doctors need in a live client interaction.

    RoleUX Researcher

    Outcome

    Friction from missing client data, flagged by team leads for the same 282 clients across 6 care teams. 49.7% fewer flags.

    Read case study 03
Earlier work

Projects before Amura

Urban Company

User Researcher · Aug 2024 to Mar 2025

Discipline
UX research
Project
Native L1 Pro smart lock
Methods
Field research, usability research, customer understanding
  • Led 15+ in home visits to find real world usage and installation problems with smart home products.
  • Ran rapid usability testing so design decisions could be made the same day.
  • Synthesised 500+ customer queries from Amazon, Flipkart, YouTube and helpline data to pinpoint recurring pain points.
See the work on Behance

Tata Elxsi

Design Researcher · Jul 2023 to Jul 2024

Discipline
Design research
Focus
Automotive and consumer research
Methods
Ethnography, market research, future forecasting
  • Ran primary and secondary research across 5+ client projects, surfacing latent user needs and product gaps.
  • Led in home studies, usability testing and market analysis to drive design and product decisions.
  • Tata Elxsi Project Excellence Award for KIA (2024). CSAT Awards for the Mondelez project and Nivea e commerce packaging (2024).
See the work on Behance